Open enrollment marks an important annual occasion. With members seeking their best options, it’s more crucial than ever to ensure you stand out by offering an enriching experience that builds trust with new members while keeping current members engaged.
This playbook explores how vital post open enrollment communications become in building member loyalty for long-term engagement and how you can leverage key content like personalized welcome kits to gain a competitive edge.
Key Takeaways:
- The three top ‘must-haves’ of highly personalized member communications.
- How to use personalization to make an impact with members post enrollment.
- Ways to build loyalty for effective communications for overall improved member outcomes.